Foundation Degree Graphic Design students were tasked to create a variety of marketing materials for a number of events at Wentworth Woodhouse, including Christmas markets, tours of the house and a lecture series. A re-brand project of the Wentworth Woodhouse café is also just one of the projects the students had the chance to take on with a real-life client.
Mark is the Operations Manager for Wentworth Woodhouse. He said, “This is a fantastic opportunity for us as a team to work with students from UCR that may have a completely different outlook to what our materials need to look like.
“We don’t want Wentworth Woodhouse as an estate to have a feel of old, dusty and serious, so a fresh and contemporary look to our branding may be just what we need to attract our audience.”
Each project included a presentation to display the theory behind each design as well as an example of what each design could possibly look like as a final product. Design ideas ranged from a focus on one of the house’s large chandeliers, an iconic piece of furniture, to more modernist themes.
Brad, one of the students who has been involved in the project says, “I really enjoy making my design with a modernist approach, with a strong focus on the content rather than just the visual image.
“My brief was to create a leaflet for the lecture series, but I felt the word ‘lecture’ would perhaps put people off attending the programme; and so I swapped it for a more relaxed style and simply re-branded to ‘let’s talk’.”
The designs chosen will be used by Wentworth Woodhouse to promote their upcoming events.